Digital strategy, ecommerce and customer experience
Internet | Greater New York City Area, US
David Wertheimer is a digital strategist and accomplished business builder. He is Vice President, Customer Experience at PR Newswire, the premier global provider of multimedia platforms and content distribution.
David was previously founding CEO of Canopy, an ecommerce agency owned by Alexander Interactive, where he led the company from inception to its position as a successful and sought-after boutique. He was appointed to lead Canopy after building the strategic discipline at Ai; as director of strategy, he guided the successful launch, repositioning, and user experience of some of the industry's most influential websites, helping grow Ai into a world-class digital agency.
Before joining Ai, David worked in-house at Clarins, launching the company's first ecommerce destination and greatly expanding its digital presence. Most recently, he was Chief Strategy Officer of Proof Integrated Communications and Managing Director at its parent company Burson-Marsteller, where he spearheaded Proof's corporate strategy and business development. He is a startup advisor, currently with ThreadLab, and a mentor with the NYU Stern Berkley Center for Entrepreneurship and Innovation.
David is an internationally recognized public speaker and author on digital strategy, ecommerce and user experience. His Ideapad is one of the world's oldest continually publishing blogs.
Areas of expertise: Strategy, ecommerce, marketing, branding, product development, digital media, social media, executive management, operations management, startups, user experience, user research, optimization